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We noticed that if a girl, however, messages him back, the user tends to stay there for at least seven months.” This is also why dating apps invest heavily in their in-app messenger feature.Until, of course, things go offline or most often to platforms like Whats App or Instagram.According to online market researcher Statista, Indian online dating companies are expected to earn around million in 2018, with nearly half the singles (41 million) from the 2011 census on dating apps by 2022.Statista also says sectoral revenue is expected to show a compounded annual growth rate of 10.3% over the next four years, which would result in a market volume of million by 2022.The magic would be to try and achieve that hockey-stick g rowth,” says Sachin Bhatia , cofounder of Truly Madly, which claims a monthly download rate of 65,000-75,000 users.Others, like Sreedhar Prasad, partner and head, consumer markets and internet business, KPMG India, however, are sceptical.

This will also help dispel an industry myth of sorts — that online dating is a ‘top 10’ market phenomenon.However, there are some who do not mind shelling out a few hundred to at least try and find their best match.Tinder, for instance, is the third largest grossing app on Android in India, with industry estimates placing its monthly revenues anywhere between Rs 1-2 crore.i Crushi Flush owes 65% of its traffic volumes to tier II towns like Ludhiana, Surat and Indore.“Tinder is a tier I phenomenon, whereas we have penetrated beyond the big cities,” says Amit Vora of i Crushi Flush.

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