In 21st-century Los Angeles, matchmaking is different from how it was portrayed in “Fiddler on the Roof,” but is alive and well, bringing single citizens together for serious relationships.
“The best feeling in the world is making a match,” said Jenny Apple of Jenny Apple Matchmaking, who started introducing people in 2013.
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Apple, who attended high school in Calabasas, launched her business after years of programming Jewish events.
Traditionally, making Jewish matches is considered a mitzvah, and only when matches lead to marriage are matchmakers paid.
But matchmaking is hard work, and today’s matchmaking professionals want to get paid.
“You orchestrate the date like a producer,” said Fass, who formerly worked in television as an on-set assistant and script manager.
“We have to educate people that it’s a service that you pay for up front.” High-end matchmakers can command fees of ,000 to ,000 or even more.