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Flash forward to 2015, and that number had grown to 59%.
As we mentioned earlier, online dating is becoming the norm, not the exception.
From 2010 to 2015, revenue expanded at an annual rate of 5%.
The Match Group, which owns sites like Ok Cupid, Tinder, and Plenty Of Fish, currently boasts a market cap of .3 billion.
Online dating was first introduced as personal ads in the ‘90s, and then sites like Match, JDate, and e Harmony improved and solidified the process. The ways singles meet has drastically changed because of online dating, and a massive amount of data has been collected over the years about the effects of online dating, the behaviors of online daters, and so on.
To organize it all, we’ve compiled a list of 27 surprising statistics about online dating.
Helen Fisher, biological anthropologist and Chief Scientific Adviser for Match.
On average, dating site customers spend 3 annually on online dating, which includes registering and renewing memberships. To give you an idea of the cost of dating sites, Match is .99 a month for 12 months, Zoosk is .49 a month for six months, e Harmony is .95 a month for 12 months, and Tinder Plus is .99 a month.
“Men say that feminism has really made dating easier, safer, and more enjoyable for them,” said Dr.
In terms of gender breakdown, Statistic Brain found that more than half of online daters are men, while less than half are women.
Other studies by Global Web Index and the Pew Research Center had similar results: 62% of dating app users are men, and 13% of American men had used a dating app or site vs. Some scientists say this is because women are more often bombarded with messages and inappropriate photos and claims that feminism has made dating “easier” for men.
You look at someone’s photo and read a few details about the person, and then you swipe right for yes and left for no.
But actually 80% of people on Tinder say they want to find serious dates and a long-term relationship, according to Business Insider.